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1 hour

Migrate to Google Analytics 4 (GA4) and Basic Setup

The future of data analytics is here. Are you ready?

Google Analytics as we know it is changing. The current version, Universal Analytics (UA) or GA3, will cease to function in July 2023. It's time to migrate to Google Analytics 4 (GA4), the new and improved version. If you haven't started yet, don't worry. We're here to help you navigate this transition smoothly.

Why Migrate to GA4?

In short, you have to - if you want to continue leveraging the power of Google Analytics. But there's more to it than just necessity. GA4 brings a host of benefits:

  1. Enhanced user behavior insights, data collection, and reporting accuracy

  2. Advanced user experience measurement and user acquisition and conversion metrics

  3. Improved privacy and data security protection

  4. Superior measurement of web and app performance

  5. Better tracking of dynamic content and user journeys

  6. Increased capacity to measure user behavior across platforms and devices

What Will You Learn in This Webinar?

In this webinar, I will guide you through the migration process. We'll cover:

  1. GA4 Installation: How to install GA4 on your website and apps.

  2. Audit of Universal Analytics Events: Identifying which events are used and needed by your business.

  3. Configuration of Event Tracking: Setting up new events and parameters in Google Tag Manager.

  4. Account Settings Configuration: Migrating settings between UA and GA4.

  5. Linking GA4 with Other Tools: Integrating GA4 with Google Ads, Google Search Console.

  6. Data Testing & Verification: Auditing the data and identifying mismatches.

  7. Setting up GA4 Reporting: Setting up funnels and bespoke reporting in GA4.

Ready to Embrace the Future?

Join us for this comprehensive webinar and ensure your business is ready for the future of Google. Thursday, June 22, 2023.


The speakers

This event will be powered by some great professionals

Joachim Koch

President and CEO

Aspiration Marketing

Talks about #seo, #technology, #growthmarketing, #inboundmarketing, and #marketingstrategy

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Speaker profile photo

Emanuel Petrescu

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Speaker profile photo

Emanuel Petrescu

Speaker profile photo
Speaker profile photo

Emanuel Petrescu


You can look forward to the following topics.


GA4 Enable

Creating Events

Q & A