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1 hour

The Art Of Media Outreach: Proven Techniques

(For best experience please join on your Google Chrome or Safari browser)

Are you struggling to get your company noticed by the media? Pondering how to pitch to journalists and build effective relationships with the press and other influencers?

Join us for an exclusive webinar and learn how to build up your brand awareness by leveraging the power of media & PR!

What you will learn:

πŸ‘‰ How to build and nurture effective relationships with the media and other influencers
πŸ‘‰ Tips on how to present your story so that journalists would't want to miss covering it
πŸ‘‰ Biggest mistakes companies make when reaching out to the media
πŸ‘‰ Strategies on how to strengthen your brand's presence and public image
πŸ‘‰ Learning the different types of publicity that you can get

The webinar is for those who want to:

βœ… Get coverage in popular media outlets
βœ… Create strong brand presence and high-profile reputation
βœ… Establish credibility and expertise in their industry
βœ… Showcase your company’s potential and attract investments
βœ… Open doors for new connections, partnerships and opportunities

The webinar will be include a live Q&A opportunity to interact with the speakers and bonus resources.

Get your company noticed in the media and set up for international success. Save your slot and mark your calendars for May 30th now πŸš€


In the "Let's Sesh On" series throughout the year, you will have the opportunity to hear from leading experts, tech professionals, and thought leaders. They will share their knowledge and provide you with the tools and on building your stellar brand in today's competitive landscape. Let's create meaningful connections and the necessary skills to get your brand ready to navigate the 2023 waters with clarity during our series of 10 webinars.

>>> Discover more on The Recursive <<<


The speakers

This event will be powered by some great professionals

Zosia Wanat

Senior CEE Correspondent


Zosia Wanat is a Senior CEE Correspondent at Sifted, the European startup community media brand backed by the Financial Times. She has been engaged in media and PR for more than 10 years and has worked for brands such as POLITICO MLex and the Financial Times. She is a Polish native and has worked as a reporter in London, Paris, and Brussels.

Speaker profile photo
Speaker profile photo

Mike Sottak

Speaker profile photo
Speaker profile photo
Speaker profile photo

Mike Sottak

Speaker profile photo
Speaker profile photo
Speaker profile photo

Mike Sottak

Speaker profile photo


You can look forward to the following topics.

πŸ”₯ Warm-Up

2:00 PM - 2:05 PM

5 minutes

Waiting for everyone to join. You can check out a quick demo to discover Sessions. ▢️ πŸ‘‡

πŸ‘‹ Welcome

2:05 PM - 2:12 PM

7 minutes

Intro from our host of the day, Teodor Georgiev, CCO of The Recursive and Head of Storytelling Studio. πŸ’ͺ

🀩 Meet Zosia Wanat, Sifted

2:12 PM - 2:27 PM

15 minutes

Zosia has been engaged in media and PR for the past 10 years with a career spanning from POLITICO, MLex and the Financial Times. She is now a Senior CEE Correspondent at Sifted.

🎀 Meet Mike Sottak, Wired Island PR

2:27 PM - 2:42 PM

15 minutes

For the past 30 years, Mike has worked with start-ups, publicly traded companies, and government entities worldwide on developing effective media relations and communications strategies.

πŸ™‹πŸΎβ€β™€οΈ QxA Sesh

2:42 PM - 2:57 PM

15 minutes

Do you have questions for Zosia & Mike? ☝️

πŸ’œ Thank you for joining us today

2:57 PM - 3:00 PM

3 minutes

Outro by Teodor Georgiev on media outreach and what the next workshop will be about. πŸ™