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1 hour

The Do's & Don'ts: Adapting B2C Strategies For B2B Marketing Success

Get your ticket after registering. For best experience, please join on your Google Chrome or Safari browser. Check out the rest of the webinar series for creating stellar brands at the following link. Brought to you by The Recursive.

Understanding the marketing strategies specific to B2B and B2C business models is essential for every marketer. In this comprehensive webinar, we'll dissect the key differences between B2B and B2C marketing, explore the strategies unique to each, and identify effective B2C strategies that can be adapted for B2B success. Come prepared to expand your marketing horizons and learn how to optimise your efforts relevant for your target audience.

You will leave with five key takeaways:

1) Essential strategies for B2B marketing success ✅
2) Effective B2C strategies ✅
3) Gain a comprehensive understanding of the distinct differences between B2B and B2C marketing ✅
4) Learn how some traditionally B2C strategies can be adapted for B2B markets ✅
5) Tips and tricks that will help you leverage the best of B2B and B2C strategies to maximise your marketing success. ✅

You will learn insider tips and practical examples + join a live Q&A with two veteran marketing ladies - Ioana Serban, EIR at Underline Ventures and Founder of TechMarketers & Talia Winokur Elizov, Founder of OpenWaters Creative.


The speakers

This event will be powered by some great professionals

Ioana Serban

Founder @TechMarketers | EIR @Underline Ventures

Ioana Serban is an EIR at Underline Ventures and is currently building TechMarketers – a curated marketplace that connects B2B startups with Fractional CMOs, vetted marketing freelancers, and RevOps experts. Former VP of Marketing at FintechOS, she built from scratch the marketing team, supported global expansion, and the accelerated growth of the company from seed to series B.

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Talia Winokur Elizov

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Speaker profile photo

Talia Winokur Elizov

Speaker profile photo
Speaker profile photo

Talia Winokur Elizov


You can look forward to the following topics.

🔥 Warm-Up

2:00 PM - 2:05 PM

5 minutes

👋 Welcome

2:05 PM - 2:12 PM

7 minutes

🤩 Meet Ioana Serban - TechMarketers, Underline Ventures

2:12 PM - 2:27 PM

15 minutes

🎤 Meet Talia Winokur Elizov - OpenWaters Creative

2:27 PM - 2:42 PM

15 minutes

🙋🏾‍♀️ QxA Sesh

2:42 PM - 2:57 PM

15 minutes

💜 Thank you for joining us today. Next webinar --> Oct 3

2:57 PM - 3:00 PM

3 minutes